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Another Day, Another Yahoo! Fail

While managing my clients’ Yahoo! PPC campaigns, Yahoo! often unceremoniously kicks me out, throwing up this vague error message: I’m assuming that I fall under the “unusual network activity” portion...

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Does the number of pages improve the opportunity for better SEO results? –SEO...

In the pursuit of obtaining first page results on the Search Engines, optimizers employ a number of on and off page strategies such as adding custom metatags, calls-to-action, link-buildiing, blogs,...

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What Is Black Hat SEO –SEO Basics IV

Continuing with the series on basic SEO questions, one question that we optimizers frequently hear is “What is Black Hat SEO?” There is no generally accepted definition for black hat SEO. The answers...

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What does SERP mean? What are “Organic” SEO Results? SEO Basics VII

What does SERP mean? The search engine results pages, usually referred to as SERPs, are the listed web pages that are returned when a user types a query in the search engines. What are “Organic” SEO...

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Can redesigning my website negatively affect my search engine results? – SEO...

The goal of any business’ website is to increase leads and conversions, in order to be successful the site needs to be on the top pages of the major Search engines and therefore needs to be both viewer...

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Should I have different Title Tags on every page? SEO Basics XI

The Title tag is considered to be the most important on-page element of search engine optimization. Most search engines assign maximum value to the Title tag when determining what sites to index, since...

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What are some common SEO terms- SEO Basics XIII

Algorithm A mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are highly confidential...

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What are Inbound, Outbound and Reciprocal links ? SEO Basics XIV

An Inbound link is a link from an external website pointing to your site while an outbound link is a link from your site pointing to another website. Given the importance of link building in...

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Do I select keywords and phrases before or after I build my website?- SEO...

Keywords and key phrases need to be selected much before building a website. In fact, you should think about keywords and phrases even before you choose a domain name. It is a known fact that having a...

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Why Should I Re-Optimize My Website? – SEO Basics XVIII

Some reasons to re-optimize your website : Your site has enjoyed great rankings for several years but you’ve now lost your top or first page listings. Your website statistics show a big drop in the...

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Search + Social: Why Reviews Matter

Testimonials and Recommendations matter! This is simply a fact for any business be it word of mouth or online reviews. Personal recommendations are extremely powerful with regard to growing your...

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